What makes a good image?

This isn't about an image for a client or for promotional purposes.

Any image can look good as long as whatever you're trying to capture is in focus, then you have something to work with. When I did my self-portrait project, it was difficult to work out the shot, in reference on where to sit how to sit and what lighting to use. But before then, I thought about how I was going to manipulate the image, as that’s what we do when we load the image into an editing software, even if you're adjusting the exposure or white balance, you're manipulating the image from what’s its original state was.

I had mentioned that the self-portrait was based around photographer Lee Jeffries work, and how he produces a certain look to his images that draws you into his and the models world. It’s one of many look's that could have been given to an image, and for the audience, they either like it or don't. The audience are the ones that you're showing the images to, and trying to gain acceptance from to like your work. Working with RAW files gives you the ability to enhance the image into something that is far from the look of the original, the original image can work without enhancement, and it just depends on your audience if they like this kind of work.

The audience or viewers are the ones that you're showing your image to, they are the ones that will repeatedly come back to look at your work as you progress. In today’s world of photography, we are much more likely to find an audience than those that did photography 20 odd years ago, they needed word and mouth, or exhibit their work in a gallery. Some sadly have not been recognised until they have passed away, and that is some respect is only down today’s technology and social networking that they are getting the audience that they deserve to have for their work to be seen and shared.

Sharing your work with the audience.

When you first start out in the social media scene, it can be a bit scary; you don't know if your image will have an impact that will draw and audience to your work, as that’s what you're looking for, recognition in a positive way at first. Social media is a great tool as people will click in icons that are likes and +'s and the more you get, tells you how well it's being reviewed, but is that enough for you to establish what it is about the image they like? Sadly not, as it’s limited to a yes only which you can't take any more information from.

If you’re just starting out, you want feedback as what it is they like about the image. Is it just the composition, light, colour, detail or the way you've post edited the image. I know with my own work that when the audience post's a message about the image that I get so much more from that than just the click on the icon. Good or bad critique is a good thing as it helps you to improve on what you're trying to create and it’s something that any photographer starting has to look at. On the other hand, if you’re well established, you have the ability to move the audience towards new ideas or projects that they've not seen you cover before, with that you will get some that will not agree with the move, but then a new audience is formed from that move.

Why are you doing photography?

Photography for most starts out as a hobby that soon becomes expensive as you find you need equipment to manage your images and to take them to a new level. This could be equipment like a tripod or a flash and then software to post edit your images. Some join local photography groups where you can see equipment and the end results that have helped make that image, photography is no different from any other hobby, the more you want to be able to do then the money starts to get spent.

I guess you have to look at what it is you want to get out of photography, before things get too expensive, because you can make great images that are just for your own personal viewing with the minimal amount of gear, but soon as you begin to advertise in social networks, things can begin to spiral if you don't have a hold on what you're doing photography for. Many will look at others images and have that wanting to reproduce the same technique, but then to get that kind of image, you may have to purchase equipment to help produce that kind of image.

There can be a point with all the feedback from viewers that include friends, that a time will come when you think of maybe earning a few bob from your photography, this journey needs for you to sit down and think hard on how you intend to do that. Some do it as a second job to their main job and helps to pay for the photography equipment and upgrades as a starting point.

Photography as a profession or as a second job does mean that you have to have certain things in place like Public Liability and Indemnity Insurance plus cover on your equipment, why, well if you're doing a job for someone and there’s and accident or failure on you memory card as an example, you need cover against being taken to court, and replacing your broken equipment can be expensive or put an end to your dream. Then you need to pay your taxes as you're making an earning from your photography as you are charging people and invoicing them for your work. If you don't do these things then you are leaving yourself open to a knock on the door. One thing to take into account that soon as your start earning or setting yourself up, is that any VAT you pay on purchases for your photography can be offset from the tax you pay. So the Inland Revenue will take the VAT off your income before you pay tax and there is a starting point on how much you can earn before you get taxed, so is worth finding this out and keep all those receipts safe so that you can show them to the tax man.

Promoting Yourself.

One of the main things in this day and age is having a website, this doesn't have to be expensive but it helps to exhibit your work and give information to viewers on the type of work you cover in your photography. You may well be just doing weddings or baby photography and you can build your website round that, but if you have set area, then you can show yourself as a freelance photographer. To be freelance allows you to make choices on jobs that come your way and being diverse can be a good thing and bring exciting ventures that maybe you hadn't thought of before.

Joining groups or social networks that are all based around photography is also a way to find work and get you out there. Entering competitions is another source of making a name for yourself if your image gets exhibited. And if you have the know how you could make digital photo books that then can be sold on-line, there are always new ways of getting yourself out there, but you have to think clearly before doing anything like this as it will be a case of putting money into setting all of this up, so it’s worth working out how much you are willing to invest in yourself for the first year or two.

The first gaol should be that the business as that’s what it is, is paying for itself, so you may not see a profit in your first year, but if it levels out then that’s a good thing as you've lost nothing, but you have to work hard and that means putting in un-social able hours which can have a grind on the family life at times. But if you can make something that you enjoy doing work and pay for it and even make a profit, then that’s a dream job situation. But you have to keep your feet on the ground as making it to the big time is something that only works for the few, but there is nothing wrong with having a dream and being able to work towards that.

Thanks for reading and hope you found it informal, AndyD